Healthcare Innovation: What Does Success Look Like and How to Achieve It?

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  • HOW TO IDENTIFY A SUCCESSFUL INNOVATION
    • You will learn about the key features of an innovation which affect its adoption and assess this by drawing on two real-world innovations (robotic surgery and community health workers in Brazil).
  • ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
    • You will learn about the features of an organisation as well as the human characteristics that affect an innovation's adoption.
  • COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
    • You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.
  • IDENTIFYING THE END USER AND SECURING ENGAGEMENT
    • You will learn about the process of adopting an innovation within a clinical setting, including identifying who the change agents are and how you would adapt a pitch based upon your audience.

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