Foundations of Marketing Practice for Non-Majors
- Module 1
- In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
- Module 2
- In this module, we will begin to learn about strategic-level marketing planning.
- Module 3
- In this module, we will begin to learn more about the marketing environment and marketing research.
- Module 4
In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.