Foundations of Marketing Practice for Non-Majors

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  • Module 1
    • In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
  • Module 2
    • In this module, we will begin to learn about strategic-level marketing planning.
  • Module 3
    • In this module, we will begin to learn more about the marketing environment and marketing research.
  • Module 4

    • In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.

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