- Products vs. Markets
- How products generate value for the customer and how customers value products and their quality.
- Tradition vs. Innovation
- The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
- Local vs. Global
- There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
- Small vs. Big
- Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
- Great Insights from the Field
- Here you can find some additional material to let you discover some practical insights of the food and beverage world.
