Entrepreneurship I: Laying the Foundation

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Overview

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course modules will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.

Syllabus

Course Orientation
-You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

Module 1: Introduction to Entrepreneurship
-This module is focused on how an innovator can get started on his or her entrepreneurial journey.

Module 2: Understanding the Market
-This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.

Module 3: Building the Team
-This module is focused on entrepreneurs can build and motivate teams.

Module 4: Finding Customers
-This module focuses on finding customers.

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