Entrepreneurship Capstone
- Defining the Opportunity
- Value innovation, your solution, and your initial business model canvas
- Discovering the Customer
- Discovering the customer and interviewing customers
- Understanding Customers
- Analyzing customers
- Creating the Marketing and Sales Strategy
- Marketing mix, sales forecasting, and managing the sales pipeline
- Refining the Solution
- Product fit, validation, and scaling.
- Crafting the Business Plan
- Creating a business plan