Entrepreneurship Capstone

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  • Defining the Opportunity
    • Value innovation, your solution, and your initial business model canvas
  • Discovering the Customer
    • Discovering the customer and interviewing customers
  • Understanding Customers
    • Analyzing customers
  • Creating the Marketing and Sales Strategy
    • Marketing mix, sales forecasting, and managing the sales pipeline
  • Refining the Solution
    • Product fit, validation, and scaling.
  • Crafting the Business Plan
    • Creating a business plan