Engaging in Persuasive and Credible Communication
- Persuasive and Credible Communication: An Overview
- In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
- Principles of Persuasive Writing
- In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
- Persuasive Writing in a Globalised World
- In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.