Digital Media and Marketing Strategies

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  • Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
    • In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.
  • Online and Video Marketing
    • In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 
  • Social and Email Marketing
    • In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
  • Putting It All Together for Your Digital Plan
    • In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing. 

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