Digital Media Analytics: Social Media Research Plans

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Prepare to analyse social media

Analysing social media can be a complicated process. How do you plan your research? What methods can you use?

Get answers to these questions and more with this course. You will learn the basics of quantitive research to analyse social media. You will learn how to turn word-based questions into useful data. You will also explore how to turn hunches into testable propositions, concepts and variables.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have access to Excel and that you have a Twitter account; install or access TAGS- (; use a laptop or desktop computer. You will also need to know some technology and statistics.