Digital marketing crash course for online marketing: Social media, email, SEO, advertising and more

Por: Skillshare . en: , ,

  • Online marketing crash course introduction
  • Online marketing vs traditional marketing methods
  • Online Marketing Definition
  • Evolution of online marketing
  • The online marketing industry (Growth & Trends)
  • The online marketing value chain
  • Brand Marketing
  • Performance marketing
  • Cost models
  • Google Analytics
  • Channel: Search
  • Channel: E-mail
  • Channel: Display advertising
  • Channel: Social Media
  • Affiliate marketing
  • Targeting and retargeting
  • Video marketing
  • Marketing with webinars
  • Marketing automation
  • Google Ads
  • Facebook ads manager
  • Tracking
  • 1-page online marketing plan
  • Starting a campaign
  • Optimization, A/B testing & landingspages

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