Designing Effective Science Communication

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  • Connecting the Science of Learning to Science Communication
    • In this module, you will learn the basics of human learning, including an overview of the cognitive processes that underlie learning (e.g. perception, attention, motivation, memory), major educational psychology theories (e.g socioculturalism, constructivism, behaviorism) and aspect of human cognition that can lead to difficulties with outreach (e.g. bias, motivated reasoning, epistemic cognition). We will also discuss use of evidence in designing outreach, how to evaluate types of evidence, and principles behind effective design of outreach.
  • Speaking of Science: Oral Presentation
    • In this module, you will learn important considerations for effective oral presentations, including best practices for giving live, recorded, and virtual presentations. In addition, we will also cover best practices for creating visual supports (poster, PowerPoint slides) to help communicate your message during an oral presentation. We will also discuss best practices for media interviews.
  • Writing Science: Written Communication
    • In this module, you will learn best practices for writing as a vehicle for science communication. Rather than focusing on grammar and general writing mechanics, this section will focus on how to effectively use the written form as a tool for science outreach, including how formal scientific writing varies from pieces for the general public.
  • Decoding Science: Technology Based Communication
    • In this module, you will learn about technological forms of science communication outside traditional media (e.g. written or oral communication). In this module, we will discuss how science is communicated through various forms of educational technologies, including computer games, simulations, and social media. We will also briefly discuss learning analytics and their utility in understanding learning in technology-based environments.
  • Creating Science: Artistic Forms of Communication
    • In this module, you will learn about the importance of artistic forms of science communication. The arts can serve as an important gateway between scientists and the rest of society making difficult or abstract concepts feel more personal and less intimidating. Here, we will talk about use of art, such as photography as well as music to help feel others connected to science topics.