Customer Relationship Management

Por: Swayam . en: , ,

Week 1 : Introduction to CRM

  • Meaning and definition of CRM, benefits of CRM, why should businesses adopt CRM

Week 2 : Building Customer Relationships

  • The why’s and how’s of building relationships with customers.

Week 3 : Economics of CRM

  • Lifetime value of customer, Activity based costing for customer profitability analysis

Week 4 : CRM Applications

  • Applications of CRM in different industries

Week 5 : CRM in Business Markets

  • CRM practices in Business Markets

Week 6 : CRM implementation

  • CRM implementation process, precautions related to CRM implementation.



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