- About this Class
- Copywriting Defined Part 1
- Copywriting Defined Part 2
- Specialized Copywriting
- Types of Copywriting
- Your Two Audiences for Copywriting
- What kinds of promotional writing are not copywriting?
- To write great copy, ask seven questions
- Q 1: What are you selling?
- Q 2: Where are you selling?
- Q 3: Who are you selling to?
- Q 4: Why should they buy?
- Q 5: Who is your competition?
- Q 6: What is the most important thing to say?
- Q 7: What do you want your prospect to do?
- How to research a product or service so that you write great copy
- Study your prospect more than your product
