Copywriting Essentials for Email Newsletters
- About Me
- Influences
- Goals and Tools for This Course
- Different Types of Email Newsletters
- Understand Your Audience
- The First Draft
- Five Principles of Email Copywriting
- Elements of an Email Newsletter and How to Write It
- Brand Voice
- Five Ways to Get Copy on the Page
- Assembling Your Newsletter
- Integrating Social Media and Email Newsletters: Facebook, Twitter and LinkedIn
- Optimizing and Monetizing Your Email Newsletter
- Copywriting Essentials for Email Newsletters