Content Strategy for Professionals: Ensuring Your Content’s Impact

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  • Visual Communication: Theory and Practice
    • Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
  • Social Engagement
    • Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
  • Measuring Your Content's Engagement
    • Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.