Content Strategy for Professionals: Engaging Audiences
- Introduction to Content Strategy
- Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.
- Audiences and Brand
- Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.
- Experiences and Voice
- Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.