Content, Advertising & Social IMC
- Content Strategy
- In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.
- In this module, you will learn how to develop platform-specific advertising messages to grow your market share.
- Social Integrated Marketing Communications (IMC)
- In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.
- Measuring Your Social Programs
- In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.