Business Intelligence and Competitive Analysis

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Syllabus

  • Welcome!
    • Welcome to Business intelligence (BI) ad competitive analysis! In Week 1, you will learn the story of American Airlines Group (AAL), the challenges it faces, and the power and framework of a competitive analysis.
  • Industry Analysis
    • In Week 2, you will learn the tools of business geographic information, competition intensity, industry trend, and value chain analysis to analyze the industry of your choice.
  • Competition Positioning
    • In Week 3, you will learn how to position the company of your choice in its industry to find out where the company stands in the competitive landscape.
  • Enterprise Diagnosis
    • In Week 4 (final week), you will learn enterprise diagnosis tools to discover the strength and weakness of the company of your choice relative to its competitors. You will also learn the value driver and breakdown analysis tools to identify performance drivers for the industry, and discover key problems and causes for the company.

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