Building the Business Model for Corporate Entrepreneurs
Descripción del Curso
Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:
• Identifying how to create and deliver value for existing and future customers of the company;
• Learning how to extract value for the corporate venture in a sustainable fashion;
• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model