Brand and Product Management

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  • Launching new products and the challenge of managing their life-cycle.
    • At the end of this module, you will be able to:

      Demonstrate understanding of the product strategy concepts.
      Develop the factual support to define your product strategy.
  • Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
    • At the end of this module, you will be able to:

      Describe the different elements of a brand strategy.
      Formulate a winning brand strategy.
  • Knowing how to communicate your offering: Brand Architecture & naming.
    • At the end of this module, you will be able to:

      Define how to name your brand.
      Explain how to develop a system to incorporate future products and brands.
  • Building your brand portfolio.
    • At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
  • Translating your brand into compelling customer experiences.
    • At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
  • Equipping and engaging employees to deliver on the brand promise.
    • At the end of this module, you will be able to:

      Explain and apply the process to “embed” a brand internally within the organization.

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