BCOE-141: Principles of Marketing

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Weeks

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Week 1: Marketing and Marketing Environment

Unit 1: Nature and scope of Marketing

Unit 2: Marketing Environment

Week 2: Segmentation Targeting and Positioning

Unit 3: Markets and Market Segmentation

Week 3: Consumer Behaviour

Unit 4: Consumer Behaviour

Week 4: Product

Unit 5: Product, concept and classification

Unit 6: New Product Development

Week 5: Product decision


Unit 7: Branding and Packaging


Unit 8: Objectives and Methods


Unit 9: Discount and allowances

Week 6: Pricing

Week 7: Pricing

Week 8: Pricing

Week 9: Regulation of prices

Unit 10: Regulation of prices

Week 10: Distribution

Unit 11: Channels of Distribution-I

Unit 12: Channels of Distribution-II

Week 11: Distribution

Unit 13: Physical Distribution

Week 12: Promotion

Unit 14: Promotion Mix

Unit 15: Personal selling and sales promotion

Week 13: Promotion

Unit 16: Advertising and Publicity

Week 14: Services marketing

Unit 17: Services Marketing

Week 15: Rural Marketing

Unit 18: Rural Marketing

Week 16: Emerging Trends in Marketing

Unit 19: Emerging issues in Marketing Unit 20: Emerging issues in Marketing-II

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