Arts and Heritage Management

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  • CURATORSHIP Vs. MANAGEMENT
    • Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality.
  • HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
    • "Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?
  • EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE
    • How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability.
  • BRANDING HERITAGE TO BUILD LOYALTY
    • Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?
  • THE NUMBERS HERITAGE NEEDS TO GROW
    • Art institutions must implement a sustainable plan. In order to do such, they need to leverage on data, numbers, and information. What are the most important aspects to focus on in order to run a sustainable and competitive art institution?
  • MEET THE MANAGERS
    • Hear what managers have to share about how they deal with the main topics of this field: A collection of best practices told directly from the people responsible for these success cases.

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