An Introduction to Macro Environmental Analysis and Business Strategy

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Understand how macro environmental factors influence business strategy

How do you develop a winning business strategy, and how does the macro environment influence a company’s strategy formulation? In this course you’ll have the opportunity to explore the definition of business strategy and will unlock the potential of the macro environment.

Discover the power of macroeconomics

You’ll have a chance to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.

Understand the benefits of globalisation

Globalisation is the great economic theme of the past 30 years. The course will look in-depth at the benefits and costs of globalisation for business, and what are the barriers to global business.

Learn to perform your own PESTLE analysis

The course will also allow you to explore the macro environment using the PESTLE framework. PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) is an important business-analysis tool that allows you to uncover the key factors influencing an organisation from the outside.

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course will equip you with the concepts, framework and techniques needed for better environmental scanning.