Advertising

The objective of the course is to deal with the introduction of communication process used for designing ads in a quality way. The aim is to build skills of students so that they can work in a professional way in the advertising industry. It involves an ability to take major media decisions for connecting with right audience. Internet in advertising has increased the reach of social media. The advertising for different media requires various pre testing and post testing techniques. The selection of advertising appeals needs to be associated with the social, ethical and legal aspects of the economy and society. The course will help the students to imbibe the various insights of the subjects.