Pricing Strategy in Practice
Ever wonder how companies set prices for their products and services? In this Specialization, we show you the tools, frameworks and proven techniques a top global management consulting firm uses with its clients to increase price realization and maximize profits. Learn from The Boston Consulting Group’s global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. You will look at pricing through BCG’s proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—and finish the Specialization with a completed pricing presentation to share with employers.
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