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Marketing Channel Functions

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  • MARKETING CHANNEL FUNCTIONS
    • This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.
  • BUILDING ROUTES TO MARKET: THE CEMEX CASE
    • This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.
  • CHANNEL ALIGNMENT AND OPTIMIZATION
    • Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.