Introduction to Communication Science
Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication.
Upon completion of this course, students should:
• have knowledge of the history and development of communication science;
• have knowledge of the dominant theoretical approaches within communication science;
• have knowledge and understanding of the most important models and concepts in this field.
Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates”
The Beginnings of Communication Science
In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times.
Technical Approaches to Communication Science
The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties.
Cultural and Social Approaches to Communication Science
This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society.
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