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GRATIS
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Vanderbilt University vía Coursera
GRATIS

Channel Management and Retailing

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    Cursos gratis (Auditar)

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  • Distribution Channel Planning and Management: Why are They so Important?
    • At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
  • Distribution Channels and Their Evolving Landscape
    • At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
  • The Retail Strategy and Marketing Mix
    • At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competitive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
  • Retailing Without Frontiers: New Trends in Retailing
    • At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.