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GRATIS
Inicio / Buscador / Ciencia de Datos / Visualización de Datos
Duke University vía Coursera
GRATIS

Campaign Performance Reporting, Visualization, & Improvement

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    Cursos gratis (Auditar)

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  • Data Visualization and Tools
    • In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
  • Data-driven market strategies
    • In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
  • Assessing & optimizing ROI
    • In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
  • Campaign performance improvement
    • In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.